Hästens 10X in Action in South Korea
Last week, Julian, Head of Sales & Business Development at Form, spent a week in Seoul alongside Philip, Director at Form, attending the 2026 Hästens Partner Meeting.
The experience offered valuable insight not only into the future of luxury retail and sleep wellness but also into the culture and precision that define Seoul itself. The city’s unique balance between ultra-modern innovation and deep-rooted calm, discipline, and attention to detail left a lasting impression.
Throughout the week, they connected with global Hästens partners, exchanging ideas, perspectives, and strategies with some of the brand’s leading international representatives. The discussions were inspiring, energising, and a powerful reminder of the importance of continuous growth, collaboration, and excellence.
Experiences like these continue to strengthen Form’s commitment to delivering world-class brands, knowledge, and service to its clients.
Thank you, Hästens, for another exceptional global gathering.
See you in the Bahamas next October. 
