Investing in Expertise: Hästens Fundamental Training in Köping, Sweden
Last week, two members of our sales team, Paula and Nadya, travelled to Köping, Sweden, the birthplace of Hästens since 1872, to attend the intensive Hästens Fundamental Training programme.
Over several days, they joined Hästens representatives and specialists from around the world for an immersive learning experience focused on the craftsmanship, heritage, and expertise behind every Hästens bed. From understanding the meticulous handcrafting techniques used in each model—regardless of size or collection—to mastering the consultation skills required to recommend the ideal sleep system, the training provided invaluable insights into what makes Hästens one of the world’s most respected bedmakers.
A key part of the programme explored the concept of mastery, a philosophy deeply rooted in the Hästens brand. True mastery is achieved through generations of dedication, continuous refinement, and an uncompromising commitment to excellence. Every Hästens bed reflects this pursuit of perfection, with skilled artisans applying techniques that have been developed and perfected over more than 170 years.
The training also highlighted the importance of Hästens’ carefully selected natural materials. Horsehair, cotton, wool, flax, and pine are chosen not only for their quality and durability but also for their unique ability to create a naturally breathable and comfortable sleep environment. These premium materials work together to support healthier, deeper, and more restorative sleep.
Returning from Sweden inspired and energised, Paula and Nadya are eager to put their newly acquired knowledge into practice. They look forward to helping more clients discover the benefits of exceptional sleep and guiding them towards the best possible sleep solution for their individual needs.
At Form, we believe that every brand we represent deserves dedicated expertise and specialised training. Investing in education allows our team to maintain the highest standards of product knowledge and service quality, ensuring that every client receives professional guidance, personalised advice, and an outstanding experience from start to finish.
