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At Form, continuous education is essential to delivering an exceptional client experience—especially when representing a brand as iconic as Hästens. Recently, our team participated in an intensive two-day in-house training, led by Hästens Brand Sales Managers Domenico and Amanda, offering a comprehensive deep dive into the Hästens universe. 

This was far more than a product presentation—it was a true immersion into what defines Hästens as the creator of the world’s finest beds. 

Understanding the Product 

The training explored every layer and detail that contributes to Hästens’ unmatched comfort and longevity. From hand-tufted craftsmanship to precision layering, we covered: 

• Full product specifications across the range 

• Key differences in feel, support, and construction 

• Price positioning and long-term value 

This depth of knowledge enables us to confidently guide clients toward the bed best suited to their lifestyle, sleep needs, and long-term well-being. 

The Ultimate Bed Test Experience 

The team also experienced the Hästens Ultimate Bed Test, gaining first-hand insight into a process they can now confidently offer to clients in-store. This guided testing experience allows clients to compare comfort levels, support, and feel across the range, ensuring they select the bed that best matches their individual sleep needs and preferences—removing uncertainty from such an important investment. 

Natural Materials at the Core 

A strong focus was placed on Hästens’ uncompromising commitment to 100% natural materials, including horsehair, cotton, wool, flax, and solid pine frames. Sustainably sourced and ethically produced, these materials are designed to perform exceptionally while ageing beautifully—true to Hästens’ philosophy that products from nature should one day return to nature. 

Selling the Hästens Way 

Domenico and Amanda shared valuable insights into the Hästens sales philosophy, centred on education, trust, and long-term relationships. Key topics included: 

• How to qualify a Hästens client through lifestyle, health, and sleep-related conversations 

• Understanding motivations beyond price 

• Positioning the bed as a long-term investment in health and quality of life 

The training also addressed thoughtful upselling, introducing complementary products such as toppers, headboards, and the Hästens bed linen range—always with relevance and purpose, never pressure. 

Bed Linen, Heritage & Brand Legacy 

The programme concluded with an overview of the Hästens bed linen collection, highlighting how premium natural fibres enhance breathability and overall sleep quality, followed by a deeper look into Hästens’ remarkable heritage—from its origins in saddle-making in 1852 to its position as a global benchmark in luxury sleep. 

Why This Training Matters 

This intensive in-house training ensures our team represents Hästens with confidence, authenticity, and expertise. At Form, we believe that selling the world’s finest beds requires more than product knowledge—it requires passion, understanding, and respect for true craftsmanship. 

Thanks to Domenico and Amanda, our team is more aligned than ever with the Hästens philosophy, ready to guide clients toward truly transformative sleep experiences.